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ABOUT US

Welcome to Exposure It Real Estate Media — Western Pennsylvania's premier choice for cutting-edge real estate photography and marketing, since 2021. With a highly experienced team of photographers in both Pittsburgh, PA and Erie, PA, we excel through our commitment to excellence and understanding that first impressions are crucial in real estate.

We provide a complete range of services, including top-notch real estate photography, cinematic video tours, social media video tours, virtual 3D tours, and drone photos/videos, catering to a diverse clientele of real estate agents, builders, investors, and homeowners. Our track record of delivering superior content has established us as a leader in quality and reliability.

 

More than just content creators, we are your strategic marketing partners committed to helping your listings not just attract attention, but also close deals.

MEET THE TEAM

In February 2021, Zach and Luke Officially Merged their independent real estate media companies, Forming Exposure It, Now Pittsburgh's Leading Real Estate Media Company.

Our Creative Founders.

Co-Founder | Chief Operating Officer

Luke Mawhinney

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Meet Luke Mawhinney, the co-founder and driving force behind Exposure It Real Estate Media. Luke's entrepreneurial journey began right after high school when he founded Luke Mawhinney Photography as a side hustle while working as an Accountant. What started as a supplementary income quickly evolved into a full-scale business, serving hundreds of clients and setting the stage for greater ventures. A self-taught photographer and businessperson, Luke has always been a go-getter. His most significant milestones include launching his own business straight out of high school and orchestrating the successful merger between Luke Mawhinney Photography and ReelEstate It, giving rise to Exposure It Real Estate Media. What sets Luke apart in the industry is his client-first philosophy. While many companies focus solely on the bottom line, Luke believes in the intrinsic value of kindness and client appreciation. "Our clients are not just customers; they're part of our team," he says. His partnership with Zach was a pivotal moment, as their combined vision and expertise laid the foundation for Exposure It. Looking ahead, Luke envisions a bright future for the company, aiming to make it a national leader in the real estate media sector. For Luke, the most rewarding aspect of his work is the diversity each day brings and the exceptional clientele he gets to interact with. "Every day is a new adventure, and that's what makes this industry so exciting," he adds.

Co-Founder | Chief Strategy Officer

Zach Alden-Brown

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Born in the heart of Texas and raised with an entrepreneurial spirit, Zach Alden-Brown has been a relentless force in the business world since his earliest days. A graduate of Penn State, his journey from trading basketball cards at the young age of seven to mastering the lens of a camera by eleven, Zach has always been on a path to redefine success. His robust career began with his first official job at thirteen, setting the stage for a life marked by ambition and perseverance. Zach's diverse experiences have sculpted him into a multifaceted entrepreneur with a deep understanding of what it takes to nurture and lead a thriving business. His post-college years were a time of valuable lessons and pivotal decisions. Working simultaneously in juvenile corrections, utilizing his degree in criminal justice, and also pursuing a successful career in direct sales, Zach honed skills that would later be pivotal in his entrepreneurial ventures. However, it was clear that his passion for creating something of his own—and his profound love for photography, sales, and business—would guide his true career trajectory. In October 2019, Zach launched ReelEstate It, a groundbreaking real estate photography venture in Pittsburgh. This ambitious start-up soon caught the eye of industry peers and, in a strategic move to enhance service and expand reach, merged with Luke Mawhinney Photography in 2021. Today, as the co-owner of Pittsburgh’s most successful and recognized real estate media company, Exposure It Real Estate Media, Zach continues to push the boundaries of innovation and service. Zach’s vision extends beyond business success; he is committed to building a legacy that blends innovation with integrity. His story is not just about the businesses he has built, but the influence he imparts and the aspiring entrepreneurs he inspires.

Since starting in early 2021, Dylan has photographed over 3,000 homes, AirBnBs, and commercial spaces.

Our
Incredible Leadership.

Lead Photographer 

Dylan Genthner

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Dylan Genthner graduated from SUNY College at Oswego in 2020 with a double major in political science and cinema and screen studies. Shortly after receiving his degree, he moved to Pittsburgh and decided to try out real estate photography, where he inevitably found a passion for both client relations and capturing beautiful homes. Since starting in early 2021, Dylan has photographed over 3,000 homes, AirBnBs, and commercial spaces. He has become a vital player in Pittsburgh’s real estate photography scene, servicing a plethora of clients, real estate offices, and homeowners. As of currently, Dylan is the lead photographer and videographer at Exposure It Real Estate Media.

Our Erie photography team at Exposure It is dedicated to delivering the same exceptional results that have made us a trusted name in real estate media. With a focus on quality and creativity, our talented photographers bring a fresh perspective to every shoot, helping us expand our reputation as a leader in the industry.

Our
Erie Team.

Photographer | Drone Pilot

Nick Schanilec

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With over a decade of experience in photography, design, and marketing, Nick brings a wealth of creative expertise to the Exposure It Erie team. His talent for capturing powerful images, combined with his experience in client relations and project management, ensures that every shoot exceeds expectations. Nick has been recognized for his work in various photography contests and has had his designs and images featured in multiple publications. When he's not behind the camera, Nick enjoys using his creative skills in social media content creation and graphic design, making him a versatile and invaluable asset to our team.

Photographer | Drone Pilot

Kayla Gocal

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Kayla brings a unique blend of artistic talent and attention to detail to the Exposure It team in Erie. With a background in esthetics and massage therapy, she has honed her skills in client care and creative expression, which translates into her photography work. Kayla is passionate about capturing the essence of each property, ensuring every photo tells a story. When she’s not behind the camera, you can find her baking with her grandma or enjoying live music at local concerts. Her creativity and dedication make her an invaluable part of our team.

OUR STORY IN A TIMELINE

We chose to add Carley to our team because of her super positive personality, her strong gift of creativity, her selfless "team first" attitude, and her untouchable drive and determination to grow with Exposure It.

Our
Exceptional Admin.

Administrative Specialist

Carley Brianna Hall

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Carley brings a strong combination of customer service experience and creative design skills to her role as Administrative Specialist at Exposure It. With a degree in Graphic Design and several years of experience in front desk and administrative roles, Carley excels in organization, multitasking, and client communication. Her background in graphic design also allows her to contribute creatively to various projects. Outside of work, Carley enjoys staying active in her creative pursuits and ensuring every client interaction is handled with care and professionalism, making her a vital part of our team.

Exposure It Real Estate Media - Pittsburgh Real Estate Photography - Erie Real Estate Photography
Exposure It Real Estate Media - Pittsburgh Real Estate Photography - Erie Real Estate Photography

At Exposure It, we believe in the power of creativity to transform spaces and stories. Our team is the heartbeat of our innovation, dedicated to capturing stunning visuals that bring real estate to life. We're always on the lookout for talented, passionate individuals who thrive in a dynamic, collaborative environment. If you're ready to contribute to a culture where creativity meets professionalism and every project is a chance to excel, we'd love to hear from you. Join us in shaping the future of real estate media.

JOIN OUR TEAM

Let's talk about giving your next listing the exposure it deserves.

Exposure It Real Estate Media - Pittsburgh Real Estate Photography - Erie Real Estate Photography
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Copyright © Exposure It LLC. 2024

Copyright © Exposure It LLC, 2024

  • Payment is due upon the final delivery of your photos and any add-ons. You'll receive an email the morning after your appointment with a link to preview and pay for your photos.

  • We specialize in residential and commercial real estate marketing content, which includes:

    • Photography

    • Cinematic Videography

    • Social Media Videography

    • Aerial Drone Photos/Video

    • 3D Matterport Virtual Tours

    • Zillow 3D Tours

    • 2D Floor Plans

    • Dedicated Listing Websites

    • Virtual Staging

    • Digital Rendering

  • You can cancel or reschedule at any time by either doing so via the original booking confirmation email or by calling our office directly at 412-709-5227. All reschedules or cancellations within 24 hours of your appointment will need to be done by calling us directly and will result in a $100 rescheduling/cancellation fee.

  • Our standard turnaround-time on most of our packages/services are next business day. Our team is dedicated to getting your order to you as soon as possible so we do our best to have all orders over to our clients by 11:00 AM EST the next business day. Please refer to the chart below for turnaround-times on all of our services:

    Expected Turnaround Time:

    One (1) business day:

    • Photography (Next Day before 11AM)

    • Video Tours (Next Day before 11AM)

    • 3D Virtual Tours (Next Day before 11AM)

    • 2D Floor Plans (Next Day before 11AM)

    • Listing Websites (Next Day before 11AM)

    • Virtual Staging (Next Day before 5PM)

    Two (2) business days:​

    • Photo Revision Requests

    • Video Revision Requests

    • Virtual Staging Revision Requests

    • Digital Renderings

  • For booking an appointment, you can effortlessly initiate your request through our online booking system accessible with the link below:

    Book An Appointment

    Alternatively, feel free to reach out directly to our administrative team by texting or calling 412-709-5227. Our dedicated administrator will be on hand to discuss our range of services, check availability, and confirm your photo shoot details.

  • We have a photography team that covers both the Greater Pittsburgh Area and Erie County. We cover a 25-mile radius from center-city Downtown Pittsburgh and most of Erie County. Additional travel fees apply for locations outside this radius.

     

    Please refer to our travel policy to view distance maps:

    Travel Maps Link

     

    For locations beyond 60 miles, please contact us for a custom quote.

FREQUENTLY ASKED QUESTIONS.

ANYTHING ELSE? 
REACH OUT.

Our photography team at Exposure It has consistently delivered exceptional results, setting the industry standard in real estate media. With a keen eye for detail and a passion for visual storytelling, our talented photographers have helped us become Pittsburgh's leading real estate media company.

Our Remarkable Team.

Photographer II

Alyssa Richards

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Alyssa has a Bachelor of Fine Arts focused on New Media and Film Studies (Including Photography, Videography, Graphic Design, and Film) from Saint Marys College. Since graduating, she has worked in various photography and media jobs. Word from the Photographer: "I have had a camera in my hand since I was a little kid. Capturing the world has always been so fulfilling. I have been in Pittsburgh now for almost 5 years and fallen in love with it. I love to hike local trails and try new restaurants. In my spare time, you’d find me painting, making candles, gaming, or cooking. I can’t wait to see where Exposure It takes me and I am so happy to be here!

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