Video marketing is such a powerful tool for your social media strategy. Here are a few reasons you may consider utilizing videos and video marketing in the future:
Actually, they prefer videos to all other forms of content. According to DASH, in 2023, people are watching 17 hours of video per week. Think about yourself, are you more likely to read a long paragraph or would you rather watch a video of someone explaining or showing you something? You probably said you would rather watch the video, which is exactly what home buyers are looking for!
Videos capture attention and can be consumed much faster than reading.
Videos Are More Engaging and Easier To Share!
Videos combine sound, movement and text, which means they grab your attention and are likely to keep it.
Videos make a great storytelling technique and the human brain loves stories! When done correctly, this can lead to an increase in engagement, more social sharing and conversation starters.
Videos Show Off Your Personality and Improve Your Agent Branding
So, get on video! Getting on camera shows your audience and potential clients who you are as a person and helps build trust and genuine connections. The Generational Trends Report by NAR says agent personality and reputation rank amongst the top five most significant factors buyers consider when looking for properties.
Are you stuck on coming up with video content ideas? Check out our Content Idea Guide.
Types of Real Estate Marketing Videos You Can Create:
Real Estate Bio/Branding Videos
Listing Tour Videos
Vertical (Reel) Walkthrough Videos
Day In The Life Videos
Home Prep Guide Videos
The list goes on! You can turn almost anything and any topic into a video to share.
Whether you’re doing a behind-the-scenes of an open house or a listing walkthrough video, utilizing the power of videos in your social media and marketing strategy is as important as ever!
Looking to get a Cinematic Video Tour, Agent Video Tour or Vertical Video Reel booked with us? Check out some of our examples and book online with us today!
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