All Insights
TipsOctober 28, 2026

Photos vs Video vs 3D Tour: What Should a Pittsburgh Listing Agent Buy?

Every Pittsburgh listing should start with professional photos, from $229.99 with drone included at Exposure It. Add a Zillow 3D tour (from $329.99) for Zillow visibility and remote buyers, and video (from $499.99) for homes with a story to tell. Everything is delivered by noon the next business day.

What photos, video and 3D tours each do for a Pittsburgh listing, what they cost, and when to buy each one.

Photos vs Video vs 3D Tour: What Should a Pittsburgh Listing Agent Buy?

Side-by-side comparison

OptionWhat buyers getBest forStarting price at Exposure ItDelivery
Photos25 to 35 edited photos plus drone aerialsEvery listing; the first thing buyers seeBasic Photo: $229.99Next business day by noon
VideoPhotos, drone and a cinematic listing videoHomes with flow, views or lifestyle to show; social mediaListing Video Package: $499.99Next business day by noon
Zillow 3D tourPhotos, drone, a Zillow 3D tour and a 2D floor planListings marketed on Zillow; out-of-town buyersZillow 3D Package: $329.99Next business day by noon
Matterport 3D tourPhotos, drone and a Matterport 3D tourLarger and luxury homesMatterport Package: From $499.99Next business day by noon

Photos: the non-negotiable

Buyers decide whether to book a showing from the listing photos, so they come first on every home. Basic Photo ($229.99) covers most homes, Pro Photo ($279.99) adds 45 to 55 photos, and Deluxe Photo ($319.99) handles larger properties. Drone is included in all three.

Video: for homes with a story

Video shows how a home flows from room to room and gives you content for social media. The Listing Video Package starts at $499.99; the Agent Video Package ($599.99) puts you on camera to build your own brand at the same time.

3D tours: for remote and serious buyers

A 3D tour lets buyers walk the home before they visit. The Zillow 3D Package ($329.99) adds a Zillow 3D tour and floor plan, while the Matterport Package (from $499.99) is priced by home size. Read more in Matterport vs. Zillow 3D tours.

Want all three?

The Agent's Choice Bundle ($599.99) combines photos, drone, a Zillow 3D tour and cinematic video in one booking. See every option on our pricing page.

Frequently Asked Questions

Do I need video if I already have professional photos?

Not for every listing. Photos are the foundation and every Exposure It package includes them. Add video when the home has flow, views or a lifestyle story to tell; the Listing Video Package starts at $499.99.

Zillow 3D or Matterport: which 3D tour should I choose?

Zillow 3D (package from $329.99, including a floor plan) suits most listings marketed on Zillow. Matterport (package from $499.99, priced by home size) suits larger and luxury homes buyers want to walk remotely.

Can I get photos, video and a 3D tour together?

Yes. The Agent's Choice Bundle is $599.99 for photos, drone, a Zillow 3D tour and cinematic video, and the Luxury Listing Bundle ($1,399.99) adds a reel, Matterport, twilight and more.

How fast is everything delivered?

Photos, video and 3D tours are all delivered by noon the next business day, so the listing can go live with the full media set at once.

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